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First Group plc  
Commercial Manager  
   
Period Employed [Contract] July 2003 to August 2004
Business Sector Transport - Deregulated Bus and Coach Market
Company Turnover £220M - FTSE100 Company
Employees  3,500 (London Division) & 50,000 (group)
Description of Company Activities Provision of public bus transport services to both the deregulated and commercial sectors across the South of England. Key clients TfL and London Underground
Reporting Lines UK MD, FD/Commercial Director and Operations Director
Direct Staff Responsibility 3
   
   
Remit of the Role  

Hired to manage the bid process including bid strategy and to undertake a major review of the cost base, working closely with internal audit so that FirstGroup could more effectively compete in a highly competitive market place and to build the commercial skills and awareness of the commercial and finance departments.

 
Projects & Activities
 
  • Bid management and development of bid strategy.

  • Modelling of contractual tenders to appraise investments and capital projects.

  • Development of the five-year plan and identification of major risk issues.

  • Identification, analysis and recommendation of business opportunities.

  • Analysis and recommendation of CAPEX strategy.

  • Identification of acquisition targets.

  • Review of vehicle purchasing programme and recommendation of vehicle acquisition strategy including cascading programme of older vehicles across the UK

  • Detailed negotiation of the master legal framework legalities with TfL and audit and control of all contractual documentation including annual reviews and enforcement of contractual terms and conditions.

  • Investment appraisal and commercial due diligence on all major bids and submission of recommendations to Corporate Finance for approval/sign off

  • Developed the commercial skills of the commercial team

 
Key Achievements
 
  • Improved modelling for investment appraisals to protect margin erosion on contracts undertaken

  • Identified 4 new acquisition targets for expansion strategy including all due diligence

  • Implemented a competitive analysis framework for the strategic analysis of key sector companies

  • Audit of cost base, bid models and working methodologies resulted in First being able to reduce average bid prices by 5%.

 
Reason For Leaving
 
Contract completed re maternity cover.
 
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